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Areas Retail media

We help build and buy retail media

Retail media means a shop selling its ad space to brands. We help retailers build that offer, and help brands and agencies buy it where it pays off. We cover strategy, technology, campaign operations and measuring the result.

Describe your case How we can help

We bring together the retailer's, the brand's and the agency's point of view

For retail chains and online shops

We build a retailer's advertising offer

We start with data, traffic and the places where you meet your customers. From that we shape the offer, the sales model, campaign operations and reporting. The aim: your team knows what it sells, to whom and how it will show the results.

  • Potential audit: data, traffic and constraints
  • Map of ad space: in the online shop, outside it and in physical stores
  • Offer, rate card and packages
  • Campaign operations and reporting: who does what
For brands, agencies and media partners

We help you buy advertising where it pays off

We compare offers from retail chains, marketplaces and platforms by goal, data, cost and measurement. The aim: the budget goes where results can be seen, not where there happens to be free ad space.

  • Choosing networks, formats and data for the campaign goal
  • Comparing offers, test plan and brief
  • Negotiation, measurement terms and a report compared with other channels

Questions you can start the conversation with

If you are a retailer

  • Do we have the potential for our own advertising offer?
  • Which ad space can we sell without spoiling the customer experience?
  • Should we build our own model or use a ready-made platform?

If you are a brand or an agency

  • Where should we buy retail advertising for my category?
  • How do we compare offers that don't line up easily?
  • How do we plan a test so it ends with more than an impressions report?

Where to buy depends on the campaign goal

We pick the places where you can buy reach, purchase intent, data or context at the shelf, not just one more format in the media plan.

Retail media buying map A simple diagram showing how brands and agencies choose media channels. MEDIA BUYING Choosing where to buy Category goal and budget Marketplace Retail network Offsite / DSP Metrics test result We compare data, format, ad space, cost, measurement and operational limits. The aim: fewer random tests, more decisions based on category and goal.
Marketplaces ads in the largest marketplaces and specialist marketplaces
Retail networks media programmes of large chains, e-grocery, convenience, beauty, DIY
Technology platforms retail media platforms, ad servers and other RMN solutions
Offsite and programmatic DSP, retailer data, audience extension, campaigns outside the shop
In-store media screens, digital signage, audio, sampling, placements along the shopper's path
Social and commerce campaigns that support sales, shoppable media, retail audiences

For each project we bring in people who know this industry

They know ad space, data and technology, as well as briefs, operational limits, brand expectations and day-to-day campaign work.

Tell us what stage the project is at

We'll tell you where to start. Write briefly whether you are a retail chain, a brand, an agency or a technology provider, what your goal is and what has been done so far.

Whether you are a retailer, a brand or an agency, your goal and what has been done so far.

We use the form data to answer this enquiry. Details: how we process data.

Prefer email? kontakt@nkg.pl or LinkedIn